imagineNATION Alliance is a marketing consultancy owned by brand strategist Amanda Reekie.

We're a tight, focused business that delivers incisive marketing strategy, research and brand training to a range of businesses.

We combine innovative, imaginative thinking with pragmatic business understanding. We work at growing our clients' businesses by developing strong, well-defined brands in a creative and resourceful way.

Although we're schooled and experienced in all traditional advertising media, most of our work is focused in the area of unconventional new marketing.

imagineNATION Alliance been called on to apply our thinking to businesses from every breed of category, and all sizes of business.

Amanda Reekie is an experienced brand strategist who thrives on creative problem solving and has over 20 years of marketing experience. Her career started in fast-moving consumer goods, retail and e-commerce businesses such as Reckitt Benkiser, Colgate-Palmolive, Sales House, Edgars and inthebag Amanda launched her own marketing consultancy in September 2001, the business was re-named imagineNATION Alliance in 2004.

Amanda was nominated for Shoprite/Checkers woman of the year in 2006 for the womenNATION* project.

*womenNATION was an imagineNATION Alliance proprietary research study that looked at the lives and consumption habits of 800 urban SA women in the course of a year.

Fiona Biccard spent seven years with Added Value, as an Associate Director. During this time she has worked on a range of challenging and exciting projects across a number of blue chip clients including SAB Miller, Nedcor, Old Mutual, Unifoods, Tiger Brands, Shell, Sun International, Standard Bank, Woolworths (Foods and Financial Services) and Master foods. Before this Fiona spent 5 years at Colgate Palmolive mastering FMCG brand management in oral care, fabric care and personal care. Fiona believes in the marriage of break through insight and innovative thinking to bring great solutions to her clients.